{"id":6252,"date":"2017-06-25T15:48:41","date_gmt":"2017-06-25T05:48:41","guid":{"rendered":"http:\/\/www.richardmcgibbon.com\/news\/?p=6252"},"modified":"2024-11-20T16:42:07","modified_gmt":"2024-11-20T05:42:07","slug":"outdoor-retailer-australia-show-17","status":"publish","type":"post","link":"https:\/\/www.richardmcgibbon.com\/news\/outdoor-retailer-australia-show-17\/","title":{"rendered":"Outdoor Retailer Australia Show ’17"},"content":{"rendered":"
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\u00a0I went to the ORA (Outdoor Retailer Australia show) for a day to have a chat with some people and check out all the new gear that is coming to Australia over the next few months.\u00a0<\/strong>I teamed up with guest blogger Jason Lorch, the editor from Tyres and Soles, who wrote the words below. T&S do loads of great gear reviews on their site and I thought this was exactly their cup of tea.\u00a0<\/strong><\/p>\n

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It was our first time at the ORA show and I only wish we had gone for more than one day. It was on from the 18th \u2013 20th June 2017<\/em> at the Royal Hall of Industries and the Hordern Pavilion, Moore Park.<\/p>\n

We couldn\u2019t shoot every product as some were pre-production and prototype models, and the exhibitors didn\u2019t want us shooting those, which is understandable. We understand that you need to keep a few tricks up your sleeve in this industry. It\u2019s also worth noting that this event is primarily focused on B2B, so business is key here and media although welcomed, are not the highest on the agenda for the exhibitors. Again, we understand and respect that.<\/p>\n

But rest assured, we saw a lot and you should all be getting excited about the new products heading your way.<\/p>\n

AXISGO (Aquatech)<\/h2>\n

Aquatech have been around for years making submersible camera housing and other protective gear, at the highest quality. After making very specific products for a certain target market, Aquatech has now jumped into the global market of the smartphone with their AXISGO iPhone underwater case and we managed to have a play with it.<\/p>\n

The AXISGO is a housing kit that allows you to take your iPhone down to depths of 10 metres! It comes in 3 colour choices, with a trigger handle (which was brilliant!) and different housing lenses for different image effects. We saw some of the photos that had been taken with this gadget and the results were astonishing!<\/p>\n

AXISGO<\/a><\/strong><\/p>\n

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The impressive AXISGO underwater housing for iPhones from AquaTech.\u00a0<\/figcaption><\/figure>\n
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The AXISGO has several different dome options that produce some incredible imagery.\u00a0<\/figcaption><\/figure>\n

Barz Optics<\/h2>\n

Barz Optics is an Australian-based family company located at Burleigh Heads in Queensland on the east coast of Australia. They offer a huge range of optics and frame types for any situation. Floating models, kids’ polarised models, melanin-infused polarised sunglass lenses, polarised lenses with a bifocal reader, and prescription lenses\u2026.<\/p>\n

New products at the show included their latest floating model, the\u00a0Polarised Photochromic BiFocal Reader\u00a0\u2013 the Cabo<\/strong>, as well as the new kids floating polarised model, the Grom<\/strong>. They\u2019ve also released a cycling-focused model which has been very popular with the cycling community to date. We recommend you check them out.<\/p>\n

Barz Optics<\/a><\/strong><\/p>\n

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Barz Optics had a huge range of their glasses at the stand. Any combination or prescription type can be tailored for. Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n
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The Barz Optics polarised sunglasses with Bifocal reader lenses! Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n

LifeStraw<\/h2>\n

LifeStraw started in 1994 with their first filter that could remove Guinea worm larvae from water. It then evolved into a more effective pipe form in 1999 and is essentially the design you see today. Since then, more than 37 million LifeStraw Guinea Worm filters have contributed to the near-eradication of the disease.<\/p>\n

The design is simple, elegant and highly effective at removing 99.9999% of waterborne bacteria, including E. coli and salmonella. It weighs only 57 grams and can be placed in your pack or pocket. You can literally drop down to a dirty puddle and suck it up. The effect it has had on third-world communities has been hugely impactful.<\/p>\n

LifeStraw now has a range of products from the individual LifeStraw<\/a>, LifeStraw Go<\/a>, LifeStraw Mission<\/a> and the LifeStraw Family<\/a>. Plus, for each LifeStraw that’s purchased, one school child in a developing community receives safe drinking water for an entire school year.<\/p>\n

LifeStraw<\/a><\/strong><\/p>\n

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LifeStraw. A device that\u2019s helping millions of people around the world access clean water. Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n

UQUIP<\/h2>\n

One of the main purposes of attending the ORA 2017 show was to discover new brands. One such brand is UQUIP. A small company based in Bad Bramstedt in Northern Germany (close to Hamburg). They produce a range of camping products such as stools, beds, portable storage, mats and lights.<\/p>\n

What impressed us was the detail and the level of quality in their designs. One item caught our eye straight away. It was a teeny weeny folding chair, that looked as if it would fit a very small dog or kitten. In fact it can hold up to 150kgs of weight yet it only weighs 250 grams! So we just had to test this out for ourselves.<\/p>\n

Although I was nowhere near that weight, it felt incredibly secure and rigid under me. It was also surprisingly comfortable. \u00a0We could see this stool being incredibly handy for many uses, especially for the professional photographer who needs to carry a lot of stuff around and sit in the same spot for long periods of time.<\/p>\n

UQIP<\/a><\/strong><\/p>\n

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UQUIP are developing some very high quality camping products. Definitely worth checking them out. Pic:\u00a9Richard McGibbon
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No, there was no forced perspective or crazy Lord of the Rings photo magic going on here. The stool really is that small and incredibly strong.\u00a0<\/figcaption><\/figure>\n

THERMAREST<\/h2>\n

We\u2019re fans of the THERMAREST products, namely their air mattresses and sleeping bags but we haven\u2019t had much exposure to their tent range, so were happy to see their Tranquility tent on display. \u00a0The tent itself appeared well-built and had all the quality you would expect from this brand. It is aimed more at car camping, so don\u2019t expect anything lightweight that you can carry in your pack for multiple days.<\/p>\n

The 4-man tent weighs in at 5.19 kg. If you\u2019re looking for high quality and not concerned about weight for those short trips to your favourite car camp spot, then you\u2019d do well with these tents. Thermarest offers a range of 4 to 6-man tents, shelters and footprints.<\/p>\n

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The Tranquility tent by Thermarest. Perfect for car camping. Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n

The Tent Field<\/h2>\n

We headed out to the tent area where a lot of tents were set up, in a variety of shapes and sizes.<\/p>\n

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One man tent from Zempire. A New Zealand company making it\u2019s way here to Australia. Pic:\u00a9Richard McGibbon
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The Easy Up tent by Outdoor Connection. Super-easy to set up but you may need a degree in mathematics to pack it down.\u00a0Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n
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We are a big fan of the fly style shelter. So easy to set up and you can arrange them in a variety of ways, depending on the location and the weather conditions. This was from Outdoor Connections. Sometimes simplicity is the best.\u00a0Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n

PELICAN<\/h2>\n

Pelican have been around for years and are best known for their virtually indestructible travel cases. What caught our eye this year was their range of drinkware<\/a> and cooler<\/a> boxes. The Traveler Tumbler can store hot or cold liquids at the correct temperature all day, and come with a narrower bottom section so they can fit into most vehicle holders.<\/p>\n

We were told that the cooler boxes can retain ice for ten days! \u00a0One of the Pelican exhibitors recently came back from a ten-day fishing trip where he had fish stored in the box but was dubious about opening it up and releasing all the cold air, but he took a gamble and opened it anyway. To his surprise, there was still ice in the bottom, after ten days!<\/p>\n

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The new cooler boxes and travel tumblers from Pelican. They even come in colours other than black and white.\u00a0Pic:\u00a9Richard McGibbon<\/a><\/figcaption><\/figure>\n

ONE PLANET<\/h2>\n

The reason we didn\u2019t shoot as much as we wanted was that we got stuck at the One Planet stand for longer than expected. We\u2019re big fans of One Planet and any opportunity to catch up with them is a bonus for us. One Planet is based out of Melbourne and has been manufacturing outdoor equipment for more than 30 years. They have a reputation for creating gear that\u2019s incredibly tough and durable.<\/p>\n

It was great to see how the One Planet range has evolved. Offering more and more products each year, from their beloved backpacks and sleeping bags to tents, jackets and footwear. They remain true to their core market and their consistency for high-quality, super-tough gear can be seen across all of these products.<\/p>\n

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The Stiletto High Visibility pack is stunning and was a pleasant surprise from their usual dark blue or red colours.\u00a0Pic:\u00a9Richard McGibbon<\/a><\/figcaption>
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It\u2019s been great to see the One Planet brand and product range grow over the years. Check out the little kiddies range, bottom right. The One Planet range at the ORA 2017 show is a testament that they are providing solutions not only to the hardcore adventurer but also the daily commuters.\u00a0<\/figcaption>
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The new down jackets coming out are impressive and we\u2019re very excited to see these hit the shelves. The two models on offer were targeted at typical Winter conditions through to high altitude mountaineering conditions.<\/figcaption><\/figure>\n
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The Duffle bags come in a range of sizes and colours. We think you could literally hang a small car off the straps of these. They\u2019re called Tuff Nut for a reason.\u00a0Pic:\u00a9Richard McGibbon<\/a><\/figcaption>
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One Planet admit that the \u201c4Midable\u201d tent, blurs the line between a tent and a fly, and defies pigeonholing, we\u2019d have to agree. It\u2019s simple and versatile. The tent can be pitched using trekking poles to save weight. You can add the footprint and an optional inner mesh, turning it into a bug-free retreat for two.\u00a0<\/figcaption><\/figure>\n
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There was a new shoe on display at the ORA 2017 show. It had a mix of an approach shoe with its lacing system and rubber toe area and a hiking shoe with its grip and aggressive tread. We really liked it.<\/figcaption>
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No show is complete without a few freebies. Yep, someone has to look like a plonker, so I took that award out on the day, but thanks to XTM Performance<\/a> for this awesome little free gift. A beanie with a detachable headlight.\u00a0<\/figcaption><\/figure>\n

All in all, it was a great show with tons of interesting brands and products on display, I just wished we\u2019d come for more than one day.<\/p>\n

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Author: Jason Lorch<\/a><\/em><\/h4>\n

\"\"<\/a>Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. He also fancies himself as a bit of a muso and enjoy a good craft beer every now and again (probably too often).<\/em><\/p>\n

His blog at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. and is well worth checking out. Be sure and go get lost in the stories and reviews over at\u00a0Tyres and Soles<\/a>.<\/em><\/p>\n